In 10 episodes broadcasted throughout 2 months, the webseries reached over 570.000 impresions, 330.000 people in Facebook and 50.000 views in Youtube. Considering earned media garnered and potencial audience of influencers involved in the project, it is estimated that the webseries reached over 880.000 people.
To promote the responsible consumption of alcohol among the young audience – Abrabe, the Brazilian Association of Liquor producers, launched the webseries #No Excess. Having a young vlogger as hostess, and the technical consultancy of a doctor specialized in teenagers, the project used a colloquial tone and language codes of teenagers to address the phisiological and social implications excessive alcohol consumption at this stage of life.
330.000 people reached in Facebook
50.000 views in Youtube
Estimated reached audience: 800.000 people