#No Excess

#No Excess Back to Cases

Overview

In 10 episodes broadcasted throughout 2 months, the webseries reached over 570.000 impresions, 330.000 people in Facebook and 50.000 views in Youtube. Considering earned media garnered and potencial audience of influencers involved in the project, it is estimated that the webseries reached over 880.000 people.

Client

Abrabe

Expertises

Content Creation

To promote the responsible consumption of alcohol among the young audience – Abrabe, the Brazilian Association of Liquor producers, launched the webseries #No Excess. Having a young vlogger as hostess, and the technical consultancy of a doctor specialized in teenagers, the project used a colloquial tone and language codes of teenagers to address the phisiological and social implications excessive alcohol consumption at this stage of life.

Results

Tags:
Did you like?
Share it
See also

#VejaMission

Through content challenges that stimulated the organic engagement of 15 digital influencers – whom, as per their spontaneous produccion related to t...

See more
#VejaMission

Contact

Talk to us Work with us
We already received your message!

Soon we will contact you by registered email.

Send new message
/
  1. And/or
We already received your message!

Soon we will contact you by registered email.

Send new message
/