Through content challenges that stimulated the organic engagement of 15 digital influencers – whom, as per their spontaneous produccion related to the brand, obtained different types of rewards - #VejaMission achieved active 100% involvement of all celebrities invited to take part in the innitiative. The results on content generation and audience engagement during the campaign were exponential.
Relationship Management with Opinion Leaders and Influencers
Aiming to raise awarness around Veja product line, and to educate the consumer on how to proper use each option of the brand´s portfolio, MSL created #VejaMission. The campaign was structured around the proprietary methodology Influence2Impact: relationship management platform between brands and digital influencers, that optimizes the connection through gamification strategies ficused in generating organic engagement, without financial incentives.
15 digital influencers
100% Engagement rate
618 Posts + Stories
Potencial audience reach: 2.2 million